Sou Fujimoto revitalises a shuttered Maebashi ryokan

The brutalist Shiroiya Hotel is now a design destination

The defunct Shiroiya Hotel, located two hours north of Tokyo, is reopening its doors after a complete renovation by Sou Fujimoto.

The Japanese hotel, which occupies a 1970s concrete block in Maebashi – the capital of Gunma Prefecture – has been shut since 2008, and at one point faced demolition. A campaign to revive the building began in 2014, and Shiroiya Hotel is now set to welcome guests again this year.

Sou Fujimoto has preserved and renovated the original concrete tower, which is now lit by pipe-like overhead lights, designed by Leandro Erlich, and filled with plants and potted trees. The architect has scattered artworks by other artists and designers across the building, and collaborated with Erlich, Jasper Morrison and Michele de Lucchi on ‘special rooms’.

As well as the existing building, Fujimoto has designed a biophillic new wing for the hotel, named the Green Tower. Attached to the original hotel, the building resembles a huge grassy mound, punctuated with windows.

Sou Fujimoto has revitalised and reopened a Maebashi ryokan
Photography: Shinya Kigure

Shiroiya Hotel is now taking bookings, with rooms in the Heritage Tower starting at £226 per night, and the Green Tower at £194.

Sou Fujimoto has revitalised and reopened a Maebashi ryokan
Photography: Shinya Kigure
Sou Fujimoto has revitalised and reopened a Maebashi ryokan
Photography: Shinya Kigure
Sou Fujimoto has revitalised and reopened a Maebashi ryokan
Photography: Shinya Kigure
Sou Fujimoto has revitalised and reopened a Maebashi ryokan
Photography: Katsumasa Tanaka

Mi-chan’s Sweets Factory is a miniscule Shiga Prefecture bakery run by a teenager

Latest

Latest



		
	
Share Tweet

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.

wp-settings-*

Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp