It feels like Groundhog Day in the music video for Adelphi Music Factory’s new track ‘Javelin’. The film by London-based director Fanny Hoetzeneder follows a boy running through the post-war architecture of Sheffield’s Landsdowne Estate on his way to choir practice.
Always late, the scenario repeats on a loop with the gospel-infused track building to a climax as his feet pound the housing block’s concrete walkways and he bursts into a Baptist church.
Adelphi Music Factory are Sheffield natives, but the decision to set the video there goes beyond that.
‘I liked the Landsdowne Estate’s colours, shapes and its openness,’ says Hoetzeneder. ‘There’s no private access: it’s all open and connected and that was the kind of architecture we wanted to use as the backdrop of our running sequence. It really paints a strong portrait of Sunday morning in Sheffield.’
The interiors of the twin-spired, Grade II-listed Cemetery Road Baptist Church also features heavily in the music video.
