Bureau Betak immersed the fashion pack in a leafy wonderland for Dior’s SS17 couture show today, set inside a box in the garden of Paris’ Musée Rodin.
The French production house built a mossy, circular labyrinth with a wishing tree at its centre. Show-goers sat on foliage-covered benches while models floated around them.
Bureau Betak’s set provided a magical backdrop to Maria Grazia Chiuri’s first couture collection for Dior, which took a fairytale theme. Eschewing the powerful female fencers of her debut ready-to-wear show, the artistic director sent out a cast of woodland goddesses wearing ethereal, semi-sheer dresses and pastel skirts. These came embroidered with flora and fauna.
Dior’s enchanted forest was capped by a mirrored ceiling, reflecting the foliage below and creating a green cocoon. Crystals hung from the boughs of the wishing tree, adding some extra sparkle to the spectacle.
This verdant scene is the latest creation for Dior by Bureau Betak, who built a spaceship-style stage for brand’s A/W 2017 show. Helmed by Alexandre de Betak, the studio has constructed sets for most of fashion’s big players – from Roberto Cavalli to Lacoste – and has even ventured into interiors. In December it recreated legendary Paris restaurant Caviar Kaspia in New York’s Spring Place, which can still be enjoyed until fashion week wraps in February.
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