Concept stores have long been wising up to the power of Instagram to hone their message. Posting pictures is no longer about pushing product – the savviest brands know it’s about showing what makes them tick, inspiring people and offering up a lifestyle that we all want to live.
Here, we bring you eleven brands that will brighten up your daily commute.
Want Les Essentiels, Montreal
Byron and Dexter Peart co-founded their Montreal leather goods store nearly a decade ago, and have since opened up a New York outpost in the West Village. Designed like a home and furnished with midcentury pieces, the store – like their Instagram feed – reflects the pair’s interest in Modernism and understated design.
The Line, New York
Design and fashion website The Line now has a duo of offline stores. Named The Apartment, they are conceived as exactly that – a carefully curated, shoppable home where everything is for sale, from the furniture right down to the slippers behind the door.
Andreas Murkudis, Berlin
You could argue that Andreas Murkudis is the concept behind his eponymous store – after all, he curates every product that passes through its doors and makes its way onto its rails. Housed in a former newspaper printing press, the store offers a carefully edited range of objects, from fashion pieces from independent designers to furniture, accessories and glassware.
James Brown launched Hostem in 2009 as a menswear store on Redchurch Street. Since then, the store has helped put this stretch of Shoreditch on the map as one of London’s best fashion destinations.
Saturdays NYC, New York
The beaches of New York City aren’t exactly famous for their surf scene, but Saturdays NYC has pioneered the surfing lifestyle here. Stocking goods like clothes, boards and hair products, the store espouses a laid-back sensibility and celebrates good design.
Dover Street Market, London
Rei Kawakubo’s London store Dover Street Market is now a global sensation, with outposts in Japan, Beijing and New York. Its continual roster of collaborations with leading brands, artists and designers ensure an endless supply of fodder for its Instagram.
The Store X, Soho House, Berlin
Conceived as an ‘all-day destination’, The Store x Soho House goes far beyond fashion and homeware products, also offering up a restaurant, bar and soon-to-open workspaces, meaning you can literally spend all day and night there. Its Instagram will even give you inspiration for where to spend your Sunday.
Hutspot wears many hats. Conceived as a creative hub where you can browse shopping rails, grab a coffee and take work meetings during the day, at night, it moonlights as a dining spot and hosts live music at weekends.
The Row, LA
The Olsen twins opened their first bricks and mortar home for their fashion label in 2014, taking over a Modernist house on Melrose place. Styled like a home, it also furniture and paintings by artists like John Tweddle and Sergej Jensen. Their art, design and architecture inspirations also flood their Instagram feed.
Present & Correct, London
Present & Correct’s owner Neal Whittington turned his passion for stationery into a full-time job when he left creative agency Wink to open his store in 2008. Since then, P&C has built its reputation by curating the best stationery design objects from around the world. Whittington’s eye for the obscure makes his Instagram (and Twitter) feed addictive following.
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